This video is part of Google’s “Hidden Gem” series where they feature fun quirks of various homegrown applications. The Google Reader, an RSS feed aggregator, takes center stage in this episode.
Software engineer Matt Cutts talks about the recently added LIKE option which functions similarly to those found in social media applications. People who think that a certain feed item is cool can click on “Like” to publicly show their approval. It’s all rather plain but the developers over at Mountain View have embedded an “Easter Egg” that can spice things up for the users.
The secret lies in the Konami Code, which is popular among gamers. This is a sequence of commands that, if done correctly, can give the player 30 more lives in an old title called Contra. For the Google Reader, pressing the code will put the application in Ninja Mode. The theme will change to reflect this and the feed count will appear to have 30 unread items. Matt is particularly enthused by the changes in the Like button. Clicking on it will make several hearts burst out in celebration before they slowly fade into the background. If the user changes his mind and clicks “Unlike”, then a broken heart will pop out in mourning.
Video Link:
Secret feature of Google Reader –
Put this advice into practice
Use this guide on Secret Feature Of Google Reader as a starting point, then check the details against your customers, service offer and website. For a New Zealand business, the most useful change is usually the one that makes the next step clearer for a real visitor.
- Identify the page or task a visitor needs help with.
- Check the page on a phone and desktop for unclear wording or missing details.
- Make one focused, documented improvement.
- Review relevant customer feedback and page data before making the next change.
Avoid promises about rankings, traffic or results that cannot be verified. Clear, accurate information and accessible page structure give people a sounder basis for choosing what to do next.
FAQs
What should I check first?
Start with the visitor question and the next action the page should support.
Should I change everything at once?
No. Make a focused change and record it so its effect can be assessed.
Do I need to use the same keyword repeatedly?
No. Use natural wording that explains the topic accurately and clearly.
How can I test whether the page is clear?
Check it on common devices and ask whether a visitor can find the essential information quickly.
Will a refresh guarantee better rankings?
No. Search visibility is not guaranteed; the aim is more useful and reliable content.
What evidence is worth reviewing?
Use relevant search queries, page data and customer feedback alongside current service information.
Why does accessibility matter?
Clear headings, descriptive links and accurate image text help more people use the page.
When should I review the article again?
Review it when the service, audience need or reliable information changes.
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