Link building is one of the fundamental aspects of search engine optimization. However, the proper way to go about it is a bit unclear to most. There are, for instance, a large number of directories that claim to boost page ranking, often for a fee. Is it worth paying for the privilege of inclusion? What are the things to consider when choosing a directory for submission? Matt Cutts gives us some tips.
Google does not treat directories equally. Each of them is evaluated on their merits: the way they gather links, the amount they charge for their services, the editorial value they provide, and so on. Those that simply charge while allowing all comers in do not have a truly useful directory to speak of. On the other hand, the more discerning ones that actually reject sites if they do not meet a certain standard do carry weight. An example would be the Yahoo! Directory.
Matt recalls that Google once encouraged people to submit their sites to directories but this created a culture of linking for profit and not for relevance. Too many unreliable directories sprouted to cash in on paid links. Google has reacted to this by putting more emphasis on the quality of directory listings rather the quantity of the links.
Video Link:
What types of directories are seen as sources of paid links? –
Put this advice into practice
Use this guide on What Types Of Directories Are Seen As Sources Of Paid Links? as a starting point, then check the details against your customers, service offer and website. For a New Zealand business, the most useful change is usually the one that makes the next step clearer for a real visitor.
- Identify the page or task a visitor needs help with.
- Check the page on a phone and desktop for unclear wording or missing details.
- Make one focused, documented improvement.
- Review relevant customer feedback and page data before making the next change.
Avoid promises about rankings, traffic or results that cannot be verified. Clear, accurate information and accessible page structure give people a sounder basis for choosing what to do next.
FAQs
What should I check first?
Start with the visitor question and the next action the page should support.
Should I change everything at once?
No. Make a focused change and record it so its effect can be assessed.
Do I need to use the same keyword repeatedly?
No. Use natural wording that explains the topic accurately and clearly.
How can I test whether the page is clear?
Check it on common devices and ask whether a visitor can find the essential information quickly.
Will a refresh guarantee better rankings?
No. Search visibility is not guaranteed; the aim is more useful and reliable content.
What evidence is worth reviewing?
Use relevant search queries, page data and customer feedback alongside current service information.
Why does accessibility matter?
Clear headings, descriptive links and accurate image text help more people use the page.
When should I review the article again?
Review it when the service, audience need or reliable information changes.
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